"Jinyi is not very good in the first half of this year," said Tu Zhiqing, deputy general manager of Jinyi Company, to the author. "In the first half of this year, the accumulated operating income was 1.134 billion yuan, a year-on-year decrease of 26% and a loss of more than 70 million yuan." In the sluggish domestic and international economic situation in 2012, even the largest manufacturing company in the industry, Jinyi has been affected.
When talking about how Jinyi responded to current pressures and how to stabilize growth, Tu Zhiqing talked about two points: First, developing new products; Second, improving sales models. In fact, these two points are the development goals of Jinyi in the coming period - gradually promoting the transformation of enterprises from manufacturers to suppliers. "Developing new products is something we have to do. Traditional products are mainly low-end ordinary fasteners. This does not make money. The era of low-end fasteners has come to an end. So by low cost, it will definitely not work. Price competition is not good either. It can only rely on product development to develop products that are generally impossible to do." Tu Zhiqing said.
Jinyi Company took the opportunity of listing and listing stocks in 2007 and implementing fund-raising projects. It only seized the opportunity of China's high-speed rail construction and focused on the development of various types of high-speed rail fasteners. This year, Jinyi proposed “continuing to strengthen manufacturing”. In addition to the relatively mature high-speed rail market, Jinyi also continued to develop in the direction of subway, urban rail, heavy-duty railway and aerospace. It is understood that Jinyi won the bid on Shanghai Metro Line 13 and China's first heavy-duty railway project this year. Tu Zhiqing said: "These are our strengths, and other companies do not. And this market is very big, we have to work hard." To the high-end fasteners field, indeed, Jinyi company has brightened a lot.
The second aspect is to improve the sales model. "We must now grasp the construction project of the hardware logistics system. Once these projects are completed, we can integrate the fastener products, not only our own products. We can use the brand of Jinyi and the sales of Jinyi in the future. Channels to expand the market." Tu Zhiqing told the author. The construction of the hardware logistics system can directly provide customers with a basket of services, and the sales revenue of Jinyi Company will continue to increase. Tu Zhiqing said that if these two aspects are done well, Jinyi will be able to keep it and take another step.
Of course, there are certain difficulties in the implementation of these two aspects, especially the latter. Tu Zhiqing said: The problem of developing new products is not very big, because we are more mature, and we cooperate with colleges and universities to solve some technical problems, mainly in the construction of logistics system, which is really suitable for high-end logistics talents in the fastener industry. Not very good looking. In addition, Tu Zhiqing said that regardless of the large enterprises and small enterprises, facing the current situation, enterprises only have to withstand the pressure: internal management, open source and at the same time to cut costs.
